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Ronald L. Jensen Award for Lifetime Achievement

Ronald L. Jensen
(September 6, 1930 – September 2, 2005)


PCA’s Lifetime Achievement Award is named for Ron Jensen, who amassed a lifetime of achievement in business and philanthropy.

Ron, a highly successful entrepreneur, started multiple companies including UICI, a diversified financial services company. He was also a venture capitalist with investments in a variety of industries.

A favorite saying was “from success to significance,” which he embodied as he got deeply involved with philanthropy and social entrepreneurship. He took particular interest in getting entrepreneurs to give more of their wealth to worthy causes. Ron got great satisfaction from his giving, and wanted others to make the journey from success to significance.

Ron and his family, through their foundation, The Jenesis Group, were major supporters of Ashoka: Innovators for the Public, which supports social entrepreneurs with the potential to change society.

PCA and Ron were introduced in November 2004 in Houston where PCA Founder Jim Thompson was inducted as an Ashoka Fellow. Ron took an immediate interest in PCA because of his interest in young people: “In God’s time, we’re not here long. You’ve got to go generational to have an impact.”

Ron appreciated the value a strong sales staff brings to an organization. He loved that PCA was a nonprofit with people “selling” its program in the field. He admired PCA’s record of increasing “earned income” from our partnerships with schools and youth sports organizations.

Although busy with his varied interests, Ron advised PCA on how to duplicate its success in Northern California in other parts of the U.S. He and Jim Thompson were in frequent contact to discuss ideas until Ron passed away from an automobile accident in September 2005.

Ron’s interest in making the world better is continued by his wife, GJ, and children: Julie Jensen Meyer, Janet Jensen, Jeff Jensen, James Jensen and Jami Jensen.


2009: Tara VanDerveer, Basketball Hall of Fame Coach at Stanford

2007: John Gagliardi, St. John's University, winningest coach in college football history

Highlights from Past Presentations of PCA's Ronald L. Jensen Award for Lifetime Achievement

2012: Dick Gould, Stanford's 17-Time NCAA Champion Tennis Coach


2011: Bruce Bochy, Manager of 2010 World Champion San Francisco Giants


2010: John Wooden, Legendary UCLA Basketball Coach
(accepted by his son, Jim Wooden, right, with PCA's Jim Thompson and Ronald L. Jensen's son, James Jensen)



2008: Jim Sochor, College Football Hall of Fame Coach of UC Davis


2006: Ted Leland (second from right), then Director of Athletics at Stanford University, provided an incubator for Jim Thompson (left) to launch Positive Coaching Alliance and received the inaugural Ronald L. Jensen Award for Lifetime Achievement from members of the Jensen family.