Positive Coaching Alliance PSA created by FOX Sports
PCA will receive its greatest mass media exposure to date by virtue of FOX Sports Supports choosing PCA as a partner for 2016-2017. The 30-second public service announcement playing above is the first of multiple spots FOX Sports will produce and air across its national and regional networks.
The spot -- featuring World Cup and Major League Soccer star, FOX soccer commentator and PCA National Advisory Board Member Alexi Lalas – debuted to a huge ovation when introduced by FOX Sports’ Joel Klatt and Molly McGrath as MCs at PCA’s National Youth Sports Awards Dinner and Auction Presented by Deloitte.
PCA-Los Angeles Board Member Chris Hannan, who serves as EVP-Communications & Integration for FOX Sports, was instrumental in bringing this exposure to PCA by making PCA aware of the opportunity to apply for the FOX Sports Supports program.