A unique program for Milwaukee Public Schools kicked off Nov. 1 with a press conference and PCA workshop for student-athletes at Milwaukee’s Riverside University High School (RUHS). The events featured Mark Murphy – Green Bay Packers President and CEO and PCA National Advisory Board Member – along with Packers defensive back Micah Hyde. On Dec. 11th, the 30-second clip below aired during the Packers game in Milwaukee.

PCA will facilitate a total of 20 workshops in Southeastern Wisconsin this school year, primarily in Milwaukee Public Schools, thanks to funding from Boston Store and its support of the Green Bay Packers Community Partners program.

The Nov. 1 event literally started with a bang as partner representatives entered the beautiful RUHS auditorium to the sounds of a drumline, marching band and cheerleaders. Principal Michael Harris welcomed several hundred students and guests and explained how the school’s credo (pictured) reflects PCA’s messaging and workshop content.

Other speakers during the kick-off program included Packers representative Aaron Hart and Boston Store’s Christine Hojnacki, along with Murphy and Hyde. All the students joined Hyde and Hojnacki on-stage for a photo, and with all but 50 student-athletes and other student-body leaders dismissed, Hyde then joined PCA Trainer Joe Terrasi to co-present the PCA workshop.

PCA thanks Boston Store, the Green Bay Packers Community Partners program and CBS EcoMedia, which directs a portion of Boston Store’s advertising budget on CBS toward community relations efforts.