Positive Coaching Alliance Receives $10 Million Grant from Lilly Endowment Inc. to
Oct 3, 2025 |
Oakland, California — October 3, 2025 — Positive Coaching Alliance (PCA) is honored to announce that Lilly Endowment Inc.…
EVERY KID DESERVES A POSITIVE SPORTS EXPERIENCE
PCA is a national nonprofit organization working to unlock the life-changing power of sports for all kids, regardless of social or economic circumstance.
Who is PCA?
Sports Done Right Changes Lives!
Get the parent resources to help us Take Back Sports!
UNFORTUNATELY, YOUTH SPORTS ARE OFTEN NOT DONE RIGHT
- Many kids do not have a coach who is trained.
- The playing field is not level – youth living in low-income communities are only half as likely to participate in sports.
- Many coaches, parents, youth sports administrators, and community leaders don’t know how to create a positive youth sports culture.
Power of Positive
PCA is the leader creating a youth sports experience that can change lives, making it Positive, Equitable, and Accessible.
No matter what type of youth sports organization you are, we have what you need to make your program more positive, equitable, and accessible!
Recruitment
Kids need trained and empathetic coaches more than ever. We invite you to join us to become that person that makes a positive impact for youth through sports.
Become a CoachTraining
We train and support coaches, athletes and parents to ensure kids have the game-changing skills to be the best versions of themselves on and off the field.
Bring PCA To YouResources
PCA provides ongoing thought leadership, consultation, and free access to thousands of online resources to help create a positive sports experience for all kids.
Search ResourcesPCA Has a Workshop for Everyone
PCA workshops combine the latest in sports, educational psychology and organizational behavior with practical advice from a National Advisory Board of top pro and college athletes and coaches who use our principles at the highest levels of competition.
Trending Resources
OUR IMPACT OVER THE NEXT FIVE YEARS
- Over 7 million young people will learn essential life skills.
- The sports equity gap will be narrowed with more youth of color and kids from low-income neighborhoods participating in youth sports.
- There will be nearly half a million more trained coaches.
Latest Updates
How PCA Is Helping Young Athletes to Take Back Sports
Sep 15, 2025 |
In recent years, youth sports participation has steadily declined. Studies show that 70% of kids quit organized sports…
Positive Coaching Alliance & GameChanger Announce Partnership to Bring Essential Resources to
Aug 14, 2025 |
Positive Coaching Alliance and GameChanger are thrilled to announce a partnership to further their shared vision of positively…
Positive Coaching Alliance Receives $10 Million Grant from Lilly Endowment Inc. to
Oct 3, 2025 |
Oakland, California — October 3, 2025 — Positive Coaching Alliance (PCA) is honored to announce that Lilly Endowment Inc.…
How PCA Is Helping Young Athletes to Take Back Sports
Sep 15, 2025 |
In recent years, youth sports participation has steadily declined. Studies show that 70% of kids quit organized sports…
Positive Coaching Alliance & GameChanger Announce Partnership to Bring Essential Resources to
Aug 14, 2025 |
Positive Coaching Alliance and GameChanger are thrilled to announce a partnership to further their shared vision of positively…
POSITIVE YOUTH SPORTS CULTURE INDEX
The Positive Youth Sports Index helps organizations and schools assess their currenty status, set goals, implement strategies, and track their progress toward improvement.
View The IndexView The Index
Impact Over The Last
20 Years And Growing
Since 1998, PCA has reached thousands of organizations around the country, and affected millions of youth athletes.
