Chapter Board - Minnesota
Teresa Iglesias Solomon leads Iglesias Latino Strategies, a consulting group that works with companies interested in including the growing US Latino population in their customer retention and acquisition strategies. Before starting her own company, Teresa served as vice president of Multicultural Initiatives for Best Buy Co., Inc., Teresa lead all strategies relative to serving diverse customers, with an emphasis on Latino communities. Her team was responsible for gaining deep understanding and insights on the Latino Electronics shopping needs and habits and translate them into value propositions and relevant marketing promotions that engaged with Latino customers and provided an excellent customer experience.
She is a 20-year industry veteran and native Latina who has lived and worked in Mexico and the United States. Before joining Best Buy, she led all marketing efforts targeted to the U.S. Latino market for Domino’s Pizza where she established the company’s first-ever Hispanic Advisory Council and helped support local marketing integration working with Franchisees in Latino markets. Before that, Iglesias-Solomon founded and led the award-winning catalog Niños, one of the first in the United States created specifically for Latino customers. She also has worked for The Kellogg Company and Unilever (where she launched the first national campaign for Close-Up toothpaste targeting the Hispanic market in the U.S.).
She holds a BS in Engineering from ITESM, Mexico, an MS in Nutrition from UC Davis, and an MBA from Stanford Business School. She received a leadership award from the Detroit Chapter of the National Association of Hispanic MBAs. In 2010, she was chosen as one of the top 100 Most Influential Hispanics in Business by Hispanic Business Magazine.