Strategic Marketing Associate, Catalyst Marketing Group
Alyssa is a Strategic Marketing Associate at Catalyst Marketing Group. She assists in various aspects of partnership development, sports marketing sponsorship consulting and market research.
Alyssa is a recent graduate of the University of New Hampshire where she studied Business Administration Marketing and Sport Studies. While there, she worked to help the athletics department create team social media content, organize and implement game day promotions, contests, and other actionable plans for the season. She spent one summer working for the International Tennis Hall of Fame where she worked to expand the membership base, re-brand and re-position the HOF following a major capital campaign.
Alyssa grew up in Newton, MA and attended Newton North High School.