The PCA Blog - Arizona

Arizona Youth Sports Wins: $10,000 Grant Provided To PCA-Arizona From Cardinals Charities


Phoenix, Arizona–
Positive Coaching Alliance (PCA) - Arizona recently received a $10,000 grant from Arizona Cardinals Charities that will provide funding for PCA workshops and training to underserved and underfunded youth sports organizations throughout Arizona.

“We at PCA-Arizona are extremely grateful to Arizona Cardinals Charities for this grant, which will underwrite numerous workshops that teach valuable life lessons for coaches, student-athletes and parents throughout Arizona,” said Rich Tomey, Chapter Executive Director. “With over 70% of kids quitting youth sports by the time they are 13 years old, the Arizona Cardinals and PCA both share a common mission to provide the young children of Arizona with a positive learning environment both on and off the field that will last a lifetime.”

Every coach, student-athlete and parent involved with the selected Youth Sports Organization (YSO) will have an opportunity to learn and benefit from PCA tools and concepts. The ability to work with coaches, student-athletes and parents through live, interactive educational workshops will enrich the development of a culture that utilizes sports as a means of teaching character education and life lessons. It will also leave a lasting legacy for the Arizona Cardinals, as PCA lessons foster character development that lasts a lifetime and can break the negative youth-sports cycle forever. Athletic fields are classrooms that ultimately teach us our greatest lessons in life and provide a springboard to excel both in the classroom and in life.

Some of the lessons learned will be:

Leadership Training: sets the table for success by aligning School Administrators, Staff and Coaches to achieve great things. Topics include:

  • Culture-shaping skills development for leaders
  • Elements of a positive coaching culture
  • Structural pillars and maintenance of a positive culture
  • Development of an organization-specific development plan

Coach Training: introduces PCA's Double-Goal Coach model and presents research from experts in coaching, education and sports psychology. Every participant gains access to practical, proven tools that they can immediately begin using in their next practice or competition. Topics include an in-depth review of the three principles of Positive Coaching:

  • ELM Approach to Building a Mastery Environment
  • Filling of Emotional Tanks for Optimal Performance
  • Honoring the Game

Athlete Training: educates high-school athletes on becoming a Triple-Impact Competitor who strives to improve themselves, their teammates and the game. Outcomes include:

  • Inspiration to value competitors and respect rules, officials and the game
  • Education of powerful sports psychology techniques to improve performance
  • Player self-confidence, resiliency, response to adversity, self-control and mental toughness

About Cardinals Charities:

Founded in 1990, Cardinals Charities supports programs designed to improve the quality of life and enhance opportunities for children, women, and minorities in the state of Arizona. Cardinals Charities' grants are awarded on an annual basis in response to applications from various qualified non-profit organizations whose goals and programs align with the mission statement. Since its inception, Cardinals Charities has distributed more than $10 million to worthy charitable organizations.

About Positive Coaching Alliance:

Founded in 1998 at Stanford University, Positive Coaching Alliance is a national 501C3 nonprofit organization dedicated to developing “better athletes and better people.” PCA has developed a variety of programs and resources for youth and high school athletes, coaches, sport leaders, parents, and officials. These include “live” educational workshops as well as online courses, published books, and articles. All of our programs are research-based and are delivered by PCA trainers who have deep coaching experience and are equipped with the latest research in sports and educational psychology. We also leverage alliances with nationally recognized coaches, athletes, professors, businesses and national youth sports organizations, many of whom also serve as members of PCA’s National Advisory Board.Specifically, our programs and activities are designed to develop the following:

  • Double-Goal Coach®, whose first goal is winning and whose second and more important goal is teaching life lessons through sports; 
  • Second-Goal Parent®, who concentrates on life lessons while letting coaches and athletes focus on competing;
  • Triple-Impact Competitor®, who strive to impact sport on three levels, by improving themselves, their teammates, and the game overall.

Rich Tomey
Executive Director
(602) 647-2864

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