06.20.2018 Historical Media Hits
Positive Coaching Alliance PSA created by FOX Sports
PCA will receive its greatest mass media exposure to date by virtue of FOX Sports Supports choosing PCA as a partner for 2016-2017. The 30-second public service announcement playing above is the first of multiple spots FOX Sports will produce and air across its national and regional networks.
The spot -- featuring World Cup and Major League Soccer star, FOX soccer commentator and PCA National Advisory Board Member Alexi Lalas – debuted to a huge ovation when introduced by FOX Sports’ Joel Klatt and Molly McGrath as MCs at PCA’s National Youth Sports Awards Dinner and Auction Presented by Deloitte.
PCA-Los Angeles Board Member Chris Hannan, who serves as EVP-Communications & Integration for FOX Sports, was instrumental in bringing this exposure to PCA by making PCA aware of the opportunity to apply for the FOX Sports Supports program.