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NSM's Sports & Wellness Insurance Partners with PCA


Positive Coaching Alliance has partnered with Sports & Wellness Insurance, a division of NSM Insurance Group. With over 45 years of combined industry experience, the Sports & Wellness team will now serve as a resource for PCA members. The program will be an official Trusted Resource for PCA in the sports and wellness space—focusing on the needs of youth sports organizations.

"PCA is an incredibly well-respected organization in the youth sports community and we are very excited to be working with Jim Thompson and his team," said Jayson DeMarco, Director of Sports & Wellness Insurance. “While PCA teaches coaches how to provide a risk-free environment for their athletes, our team covers the risks associated with youth sports organizations so all parties can reach their maximum potential.”

The partnership is already off and running as Sports & Wellness Insurance sponsored PCA’s VIP Reception for our National Youth Sports Awards on April 28th. Chuck Hellings, Director of Sales and Marketing of NSM Insurance, was present to represent the new partnership and has been a long time PCA supporter. “It is great to witness the expansion of the program and the impact Jim’s vision has had on so many lives over the last 10 years.  Learning life’s lessons through youth sports does indeed make better athletes, better people,“ said Hellings.

NSM on display at the National Youth Sports Awards & Benefit

NSM Sports & Wellness Insurance want to remove the risk from a sports organizations environment so that the organization can also perform at its maximum potential. Let us assume the risk so you can be your best.  From General Liability through Director and Officers, and into Property coverage, NSM Sports & Wellness Insurance proves the coverage that youth sports organization needs. 

“Setting kids up for the best possible experience playing sports is our first priority,” said Jim Thompson PCA’s Founder and CEO. “That’s why we have teamed up with NSM Insurance Group’s Sports & Wellness program to provide an additional resource for all those involved in youth and high school sports.”

Chuck Hellings of NSM with PCA National Advisory Board Member and former MLB Manager Dusty Baker.

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About NSM Insurance Group

For more than 25 years, NSM Insurance Group has been an industry leader in the development, implementation, marketing and underwriting of industry-specific insurance programs and has grown to over $500 million in annual premium. The company’s insurance programs include social services and behavioral health; CAT driven property; collector cars; workers’ compensation; sports and fitness; microbreweries; and professional liability for architects and engineers. NSM Insurance Group is aggressively seeking to acquire additional niche specific insurance businesses and program managers.

For more information, contact:

Jayson DeMarco

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