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PCA-Central Texas Launches


Mountain View, CA – Positive Coaching Alliance (PCA) -- a national non-profit developing Better Athletes, Better People through youth and high school sports -- has launched PCA-Central Texas, the organization’s 16th PCA Chapter across the U.S.

The formal launch occurred during today’s inaugural board meeting at Longhorn Network headquarters, featuring a who’s who of Central Texas sports, business and philanthropy leaders. Led by newly-installed Chapter Executive Director Trennis Jones, PCA-Central Texas will accelerate the pace in partnering with local schools and youth organizations to bring a positive, character-building youth and high school sports experience to all children ages 5-to-18.

Early adopters of PCA’s workshops, courses and free online resources include:

  • Boys & Girls Clubs of the Austin Area
  • Lake Travis Youth Association
  • Northwest Austin Youth Basketball
  • Northwest Little League
  • San Antonio ISD
  • Silver & Black Give Back
  • West Austin Youth Association

“Positive Coaching Alliance could not be prouder of the group assembled to launch PCA-Central Texas,” said PCA Founder and CEO Jim Thompson. “We look forward to serving schools and youth sports organizations in and around Austin, San Antonio and many other communities through our live, group workshops for youth and high school sports coaches, parents, administrators and student-athletes. We are also proud to offer free online resources for those groups at, especially videos and podcasts featuring local notables, such as Kristine Lilly, Colt McCoy and Cat Osterman.”

At the launch event, Thompson thanked key seed funders, such as Board Member Colin Corgan (Chief Financial Officer for Delicious Contents, a social media advertising firm) and Bob Graham, a long-time PCA supporter and Texas-based philanthropist. Excited about PCA's expansion into Central Texas, Graham, also a professional investor as Founder of AIM investments, said that, "PCA is one of the best investments I've ever made."

Thompson then facilitated introductions of this esteemed PCA-Central Texas Chapter Board:

Meredith Bagan (Owner, OBaHo Enterprises), Jennifer Bremer (Marketing Executive, IBM), JaNette Connell (Managing Director, Insperity), Colin Corgan (Chief Financial Office, Delicious Contents), Laura Dixon (Executive Director- Community Responsibility, Spurs Sports & Entertainment), Jill Husak (Director of Marketing, ESPN's Longhorn Network), Shawn Jagodzinski (Director, Dell EMC Services), Lou Marchetti (Vice President, Vista Equity), Shannon Small (Executive Leadership Coach), Mike Smerklo (Entrepreneur & Investor), Chris Spates (Partner, Volente Insurance Partners), and Margaret Worden (Executive Director, The Tapeats Fund).

Meet The Chapter Board

About Positive Coaching Alliance

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development ZoneTM culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission, including Former World Cup and Pro Soccer Star Kristine Lilly, who currently coaches at University of Texas.

For Immediate Release: 

Contact David Jacobson
Positive Coaching Alliance
Cell: 650-773-2958

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